Privacy Policy
1. Introduction
At Firehouse44 (“we,” “us,” or “our”), we are committed to safeguarding the privacy and personal data of our users and customers. We place the highest importance on maintaining the confidentiality and integrity of the information you entrust to us. This Privacy Policy outlines how we collect, process, store, and protect your personal data when you access or use our website, firehouse44.com (the “Site”). We observe all applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Scope and Data Controller
This Privacy Policy applies to all personal data collected through firehouse44.com or any related services we provide. For the purpose of applicable data protection legislation, Firehouse44 is the data controller responsible for your personal data.
If you have any questions about this policy, or the way your data is handled, you may contact us at [email protected].
3. Categories of Data Processed
We may collect and process the following categories of personal data, depending on your relationship with us and your interactions with firehouse44.com:
a) Usage Data: Includes information about how you use our website, browsing actions, patterns, and Internet Protocol (IP) addresses. It may include browser type, operating system, access times, pages viewed, session details, and referral URLs.
b) Account Data: Information you provide when registering or updating your account, including your full name, postal address, email address, telephone number, and login credentials.
c) Profile Data: Includes your preferences, interests, feedback, purchase history, and user behavior collected from your interactions with firehouse44.com.
d) Communication Data: Includes records of your communications with us, including email correspondence, contact form submissions, and customer support requests.
e) Technical Data: Includes information about the devices and technology you use to access our services, such as device identifiers, system and platform configuration, time zone settings, and browser plug-in types.
f) Transaction Data: Includes information related to purchases or other transactions, such as billing addresses, delivery addresses, payment method details (though not full credit card numbers), and order history.
g) Preference Data: Includes your expressed preferences in relation to marketing communications, product categories of interest, and opt-in/opt-out selections.
4. Legal Bases for Processing
We process your personal data only when we have a lawful basis for doing so. These may include:
– Consent: Where you have given explicit permission for us to process personal data for specific purposes, such as marketing.
– Contract Performance: Where processing is necessary to fulfill a contract with you, including service delivery and account management.
– Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving the functionality of firehouse44.com, fraud prevention, and support services, provided these are not overridden by your data protection rights.
– Legal Obligation: Where we are required to comply with a legal or regulatory obligation.
5. Your Rights
Under GDPR and CCPA, you have the following rights regarding your personal data:
– Right of Access: You may request details of the personal data we hold about you.
– Right to Rectification: You can request correction of any inaccurate or incomplete data.
– Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you have withdrawn your consent.
– Right to Restrict Processing: You may request that we suspend processing your data, under certain circumstances.
– Right to Data Portability: You may request to receive your data in a structured, commonly used, and machine-readable format, and to have it transferred to another controller.
– Right to Object: You may object to our processing of your data based on legitimate interests or for direct marketing.
– Right Not to Be Subject to Automated Decisions: You have the right not to be subject to decisions made solely by automated processing, including profiling.
To exercise any of these rights, please contact us at [email protected].
6. Security Measures
We apply robust security measures to protect your personal data including, but not limited to:
– Data encryption during storage and transmission;
– Access controls and authentication procedures;
– Routine system monitoring and penetration testing;
– Regular backups and disaster recovery protocols;
– Staff training and internal access policies to limit access to personal data.
7. International Transfers
Your personal data may be transferred and stored outside the jurisdiction in which you reside. Where such transfers occur, we ensure appropriate safeguards are in place. This may include the use of Standard Contractual Clauses approved by the European Commission and compliance with other local data transfer regulations to ensure comparable levels of data protection.
8. Data Retention
We retain personal data only for as long as is necessary for the purpose for which it was collected, and to the extent required by applicable law:
– Usage Data: retained for up to 12 months for analytics.
– Account and Profile Data: retained as long as your account remains active, and for 6 years thereafter for legal recordkeeping.
– Communication Data: retained for up to 3 years following the date of last correspondence.
– Transaction Data: retained for a minimum of 7 years to comply with financial and tax obligations.
– Preference Data: retained until consent is withdrawn or preferences are updated.
9. Cookie Policy
firehouse44.com uses cookies and similar technologies to optimize website performance and user experience. Cookies may be:
– Essential: Required for website functionality and security.
– Functional: Remember user settings and preferences.
– Analytics: Help us understand website usage and improve services (e.g., Google Analytics).
– Performance: Monitor website performance and load times.
10. Cookie Management and Compliance
Upon your first visit to firehouse44.com, you will be prompted with a cookie consent banner that allows you to control your cookie preferences. You may review and modify your cookie settings at any time through your browser or our cookie settings tool. We honor “Do Not Track” signals and provide opt-out options for all non-essential cookies in compliance with both GDPR and CCPA.
11. Children’s Privacy
firehouse44.com is not intended for use by children under the age of 13. We do not knowingly collect or solicit personal data from minors. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that data without delay. Parents or guardians who believe that we may have collected data from a child may contact us at [email protected].
12. Policy Updates and Notifications
This Privacy Policy may be updated or amended to reflect operational, legal, or regulatory changes. We will provide notice of any material changes by updating the version accessible on firehouse44.com and, where appropriate, contacting you via the email address you have provided. Continued use of the Site constitutes your acceptance of the revised policy.
13. Contact
If you have any questions about this Privacy Policy or wish to make a request regarding your personal data, please contact:
Email: [email protected]
We are committed to complying with all applicable data protection laws and providing full transparency about how your information is collected, used, and protected. Please contact us at any time with concerns related to your privacy.